Culture can be defined as the customs, attitudes and achievements within a certain group. When considering a franchise, among many other aspects, it is important to also consider the culture of the brand you are considering to be sure it is the best fit for your values and your lifestyle.

Working with a franchise professional such as a certified franchise consultant (CFC) can help bring in specialized knowledge and understanding of how important blending cultures is, especially in the franchise world. You may want to consider the leadership style of the franchisor - and depending on your individual checklist, is it family oriented? Community focused? Innovative and forward-thinking? Your CFC can help you to be sure you are investing in a franchise that offers a culture that meets your needs.

Additionally, your CFC will be able to assist you with setting up initial introduction calls and discovery days with the franchisor so that you can get a solid understanding of their culture on your own to be sure you are moving forward with the best fit. Contact me for more information on working together in your franchise search.

Originally written by Don Clayton (FDM October 2022) - revised by Cindy Charette